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SEO Case Study

Michigan med spa SEO case study: stronger keyword rankings

A privacy-safe SEO case study showing how a generic Michigan med spa client improved search visibility through clearer pages, helpful content, and internal links.

Snapshot

The goal was to strengthen the med spa’s organic footprint by improving the site structure around the treatments patients actively search for.

Before and after visibility

The approved screenshots show increased organic keyword visibility over time, including growth across all tracked rankings and page-one movement.

Michigan med spa organic keyword growth chart

What changed

  • Mapped priority treatments to dedicated keyword-focused pages.
  • Used FAQ content to address decision-stage patient questions.
  • Connected service pages with internal links and conversion CTAs.
  • Kept appointment booking as the primary next step.

SEO takeaway

Aesthetic SEO improves when every important service has a clear page, a clear search target, and a clear booking route.

The Numbers

Organic visibility, before and after

Tracked across 2 locations.

  • 0

    total ranked keywords, up from 20 (+1,800%)

  • 0

    page-one keywords, up from 10 (+360%)

Screenshots

Approved SEO visibility screenshots

Only non-full, approved asset-library screenshots are included.

Case Study FAQ

Michigan SEO case study questions

Next Step

Let us find your fastest SEO wins

Schedule an appointment to see where your med spa site can capture more qualified search demand.