SEO Case Study
Utah med spa SEO case study: improved search momentum
A privacy-safe SEO case study for a generic Utah med spa client, focused on treatment-page structure, keyword growth, and consultation-ready internal links.
Snapshot
This work focused on helping the med spa compete for relevant treatment searches by improving page structure, keyword alignment, educational content, and internal linking.
Before and after visibility
The approved screenshots show organic keyword growth over time, including broader tracked keyword visibility and page-one movement.
What changed
- Clarified priority treatments with search-focused service pages.
- Added helpful FAQ-style content to address patient decision questions.
- Improved internal links to connect related services and resources.
- Made booking the obvious next step from proof and service content.
SEO takeaway
Organic growth is strongest when med spa SEO content is organized around patient intent and connected to a clear appointment path.